Map the friction
Select one repeatable process and define the useful outcome.
Connect the enquiry, the CRM record and the next action, with practical automation and people responsible for the decisions.
Less repetition. More room to think.An enquiry copied between systems. A follow-up that depends on someone remembering. A report rebuilt every month. We map the process first, then assess whether a straightforward integration, automation, or AI step is the right fit.
A better process keeps the enquiry, the context, and the responsible person together. Run this illustrative example to see the normal path and the exceptions.
Keep the original enquiry.
ReadyUse the details. Flag the gaps.
WaitingAssign the right person.
WaitingA person approves the reply.
WaitingCreate a record, assign the owner, and prepare a draft response for a person to approve.
Explore the work we can bring together. Your proposal confirms the priorities, responsibilities, and deliverables before we begin.
Assess where AI could help, compare suitable tools, and define a focused next step before committing to a build.
Map the process, data, owners, exceptions, and the point where a person should make the decision.
Connect forms to your CRM, assign ownership, and prepare relevant follow-ups with approval where needed.
Scope knowledge search, drafting, classification, or summarisation with a clear source of truth and review process.
Connect suitable APIs and workflow tools such as Make, Zapier, or n8n after checking access, cost, and fit.
Test failure paths, document responsibilities, and define how the workflow will be monitored and maintained.
Clear responsibilities. Agreed deliverables.
A piece of the plan, with a purpose.
Small teams losing time to manual handoffs, repetitive administration, or missed follow-ups.
Each step builds on the last. Your scope sets the pace, deliverables, and decisions we’ll make together.
Select one repeatable process and define the useful outcome.
Agree on access, approved data, review points, and fallback behaviour.
Connect the relevant tools and test normal and exceptional cases.
Check reliability, time saved, and team feedback before adding more scope.
A few things to know about ai & workflow automation.
Yes. We can begin by reviewing your workflows, comparing suitable tools and setting out practical recommendations before any integration or automation build.
No. Rules and direct integrations are often more predictable. We recommend AI only where interpretation or generation adds useful value.
We assess the CRM’s API, plan permissions, data model, and supported integrations before confirming the scope.
Approval rules are agreed in advance. A sensible pilot often drafts or routes information first, with a person approving external actions.
The workflow should include logging, a clear owner, retry rules where appropriate, and a fallback. Those requirements are part of the design and testing.
No pitch deck marathon. Just a useful first conversation.